Skip to main content

MKTG 485

Class Guide for Dr. Gias's Spring 2017 Marketing Research class

Welcome to Library Day in MKTG 485!


Today we'll cover several different concepts you'll use to write a literature review for your group projects. You may have questions that come up over the course of this semester. Don't hesitate to contact me! I'm available through email, phone, and during my regular work hours. If your group wants to meet with me to talk through issues you have with research, let me know!

Class Goals


Learn the purpose of a literature review

Learn how to use Boolean Operators

Learning Outcomes


By the end of the class, students will be able to articulate the purpose of a literature review in order to create their own quality literature reviews.

By the end of the class, students will be able to explain AND, OR, and NOT Boolean Operators in order to create their own search strategy.

By the end of the class, students will develop search terms relevant to their topic in order to search library databases containing information on their topic.