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Ellender Memorial Library
Subject Guides
MKTG 485
Building Surveys
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MKTG 485
Class Guide for Dr. Gias's Spring 2017 Marketing Research class
Class Goals and Outcomes
The Literature Review
Lit Review Writing Process
Search Strategies
Building Surveys
ILL
APA Citation
Survey Building
Handbook of Marketing Scales
by
Kelly L. Haws (Editor); William O. Bearden (Editor); Richard G. Netemeyer (Editor)
Call Number: HF5415.3 .B323 2011 Reference
Publication Date: 2010
Print Resource
Asking Questions
by
Norman M. Bradburn; Brian Wansink; Seymour Sudman
Publication Date: 2004
eBook
Market Research in Practice
by
Matthew Harrison; Julia Cupman; Oliver Truman; Paul N. Hague
ISBN: 9780749475857
Publication Date: 2016
eBook
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