Marketing

Search eLibrary for Books

How to Search eLibrary

The drop down menu above gives you several options for searching:

Keyword: This will search for the term in all areas of the record. Keep your topic to its key concepts for this search.

Author: Use if you know the author's name. You can enter just the last name of the author, or if you know their full name enter is as last name, first name (Example: Dickens, Charles).

Title: Enter either the full title or just a few keywords from the title.  

Subject: This is helpful if you are looking for numerous books on a topic. To the right are some suggestions of subject headings that may be useful in your research. 

The POWER SEARCH link will give you many options to choose from when searching for a book including keyword, author, title, subject, and periodical title. Use these options together for a more concentrated search. You can even change the drop down boxes to search more than one subject or keyword at a time. 

The CALL NUMBER search allows you to search for a book by its call number. Call numbers for Marketing topics can be found in the column below.  

Finding Marketing Books on the Shelf

Ellender Memorial Library is in the process of switching our classification to Library of Congress. In the meantime, some books are cataloged using Library of Congress, and others are still cataloged using the Dewey Decimal. The lists below include call numbers where you can BROWSE the shelves to find something that interests you. Books from similar subject areas can be found together.

​Library of Congress

HF5410-5417.5 -- Marketing

HF5801-6182 -- Advertising

Dewey Decimal 

659--Advertising and Public Relations