Mass Communication (MACO)

Search for Books

The drop down menu above gives you several options for searching:

Keyword: This will search for the term in all areas of the record. Keep your topic to its key concepts for this search.

Author: Use if you know the author's name. You can enter just the last name of the author, or if you know their full name enter is as last name, first name (Example: Dickens, Charles).

Title: Enter either the full title or just a few keywords from the title.  

Subject: This is helpful if you are looking for numerous books on a topic. To the right are some suggestions of subject headings that may be useful in your research. 

Finding Mass Communication Books on the Shelf

Ellender Memorial Library is in the process of switching our classification to Library of Congress. In the meantime, some books are cataloged using Library of Congress, and others are still cataloged using the Dewey Decimal. The lists below include call numbers where you can BROWSE the shelves to find something that interests you. Books from similar subject areas can be found together.

​Library of Congress

HE 8689-8700.9 : Radio and Television Broadcasting

HM 1201-1216 : Communication

HM 1221-1226 : Public Relations. Publicity. Propaganda

HN 90 .M3 : Mass Media

P 87-96 : Communication. Mass Media

PN 1990-1992.95 : Broadcasting

PN 1993-1999 : Motion Pictures

PN 4699-5650 : Journalism. The Periodical Press, etc.

TR 820 : Photojournalism

TR 845-899.5 : Cinematography. Motion Pictures. Video Recording

Z 5630-5635 : Communication. Mass Media. Bibliography

Subject Headings

Relevant subjects for books may include, but are not limited to:

• advertising
• broadcast journalism
• citizen journalism
• communication
• digital media
• freedom of the press
• journalism
• journalistic ethics
• mass media
• mass media and culture
• media literacy
• online journalism
• photojournalism
• press law
• social media
• telecommunications